Sounds of the City: Episode 1
JBL’s Sounds of the City explores the brand promise of “the sound that takes you” by telling an unconventional love story.
Not to be confused with When Harry Met Sally, we bridge the gap between sound and sport by pairing a pro athlete and music producer to explore the city that has adopted the player as its own. Through conversation and exploration, the producer crafts an anthem track inspired by the player’s love for the city and its fans.
MEDIA Campaign / Content / Social / Experiential
ROLE Creative
AGENCY Translation
The inaugural episode of Sounds of the City explores Milwaukee, Wisc., through the eyes of Bucks superstar Giannis Antetokounmpo ahead of his jaw-dropping 2018-2019 MVP season.
DJ Tunez helps drive the conversation by finding common ground in he and Giannis’ rich Nigerian heritage, while also digging in the NBA star’s upbringing in Greece. Throughout their meeting, we get to see the ins and outs of Milwaukee, with Tunez conjuring up a track that blends the melting pot of cultures that inspire Giannis on the court. This makes for an epic crescendo moment in an unlikely venue.
MEDIA: Content
ROLE: Copywriter
AGENCY: Translation