After three successful episodic Sounds of the City releases, we were tasked with creating an experiential iteration of the series at NBA All-Star Weekend 2019. We brought the experience to life at Kenny “The Jet” Smith’s party at the NASCAR Museum, where we introduced the SOTC Booth – an audiovisual experience that incorporated JBL product testing, our three anthem tracks, and an interactive light show (recreating the colored lighting and vibe from the ending reveal of each film).

Furthering the storytelling of our multi-faceted story across both artist and athletes, a full breakdown of each of the episode’s stars and layers were unfolded across the space, with specially crafted giveaways for who attended the event.

MEDIA: Experiential

ROLE: Copywriter

AGENCY: Translation