Inspired by Kyrie Irving’s experience with the 2016 U.S. Olympic team, the Nike Kybrid Pack included a Kybrid S2, Air More Uptempo, Air Force 1, and Blazer.

The launch video is a short articulation of the point god’s hero story. The product content communicates why the kicks are significant in culture. All stories are told through the Built By The Game lens.

MEDIA: Social Content

ROLE: Sr. Copywriter

AGENCY: Laundry Service