Brand Translation

My time at Translation began as a Brand Copywriter for the agency’s social channels. The objective was simple: make the page pop.

Translation is a rare case where an ad agency also has a respected voice in pop culture – a fact that greatly informed the revamp. My role included writing scripted original video content, creating a sharp, snappy POV on Twitter and curating the IG page with an editorial feel. Here’s some work that earned me my first oohs and aahs at agency.