50&Forever
When Amazon Music asked us to crack a brief for Hip-Hop’s 50th anniversary, we decided to center the work around the people who’ve championed culture for all these years – the fans.
The result is 50&Forever, which is less of a campaign, but more so a celebration of a genre that’s influenced the world.
We launched with “Generational Queens,” a film directed by Fenn O’Meally that explores how two sisters discover Queen Latifah’s “U.N.I.T.Y.” and in turn some things they never knew about mom.
When Amazon Music asked us to crack a brief for Hip-Hop’s 50th anniversary, we decided to center the work around the people who’ve championed culture for all these years – the fans.
The result is 50&Forever, which is less of a campaign, but more so a celebration of a genre that’s influenced the world.
We launched with “Generational Queens,” a film directed by Fenn O’Meally that explores how two sisters discover Queen Latifah’s “U.N.I.T.Y.” and in turn some things they never knew about mom.
Media: OLV
Role: Sr. Copywriter
Agency: Droga5