The Nike x Foot Locker client challenged us to create a wrapper that spoke to why the Air Jordan 1, Air Force 1, Blazer, and Foamposite are so iconic. Piece of cake, right? Well, little did we realize that a pitch won just before COVID forced us all into quarantine would present a range of production challenges. So we zigged, zagged, and relied on of knowledge of sneaker culture to create Legends of the Game – a scalable campaign mechanic anchored by animated films and promo assets w/ pithy headlines.

MEDIA: Content

ROLE: Sr. Copywriter

AGENCY: Laundry Service