Any mention of Detroit brings Motown and soul music to mind. We lean on this sound heavily in Episode 2, which brings together Piston’s center Andre Drummond and Grammy nominated producer Key Wane to explore what makes the city special.

Both Drummond and Key Wane are masterful at giving classic approaches to their crafted a new school twist. As the two discuss what gives Detroit its heartbeat and soul, we slowly start to see the tapestry of the anthem track come together.

MEDIA: Content

ROLE: Copywriter

AGENCY: Translation