Editorials
In 2017, Stadium Goods hadn’t quite evolved into the behemoth in the sneaker aftermarket that it is today.
The founders were taking experimental approaches to expanding their business. Needless to say that content and storytelling was a natural avenue to explore in their quest to take the throne in the marketplace.
I was commissioned to launch and manage the Stadium Goods Journal, a microsite that covers the breadth of sneaker culture.
Understanding that soccer moms needs someone to rationalize why $750 for a pair of adidas Ultra Boost is the market rate and the obvious SEO benefits of having a content site, I told a range of stories about past and current trends in the sneaker world.
Air Jordan retros have can be found in numerous colorways, styles, and iteration. But these shoes were inspired by His Airness’ love for the game.
In retrospect, this piece breaks down the perfect storm of how trends in fashion and sneaker culture can reshape how consumers seek and appreciate a shoe.
Storytelling on shoes is in more than stylistic designs. The shoes on this list explore technical innovations that changed sneaker culture forever.
Here’s a deep dive into the stories and designs that inspired iconic Nike Dunk SB designs, and how they helped the Skateboarding division of the Swoosh brand to permeate culture as a whole.