Sometimes serendipity leads to very fly ideas.

One day while working remotely in Mexico City, I was asked to fill in for a fellow copywriter who was on PTO. The project was ADCOLOR 2023. The idea evolved into a pretty epic way to kickoff the creative conference.

‘Workplace-isms’ is a game show that explores the different biases marginalized communities experience throughout their careers. And it came to life in front of a live audience after the opening address at the conference.

The game show was an interactive experience, complete with theme music. By simply scanning a QR code, our audience answered questions prompted by enigmatic host Dana Blair, who also gave them a list of approaches for how to speak against each -ism in a work setting.

Sexism, ageism, microaggressions, and trans rights were among a list of discussed topics. Each question gave greater context to the state of DE&I, and the role we all play in creating safer working conditions for everyone. ‘Workplace-isms sparked conversations throughout audience around shared experiences, and exposed that we all have blindspots, things to learn, and our own biases to work through.

Media: Experiential

Role: Sr. Copywriter

Agency: Droga5