For the third year of their NBA partnership, Hennessy expressed interest in exploring new ways to show how the game and culture are connected.

We responded by telling a story that redefines what it means to have court vision. Partnering with artist Victor Solomon, we explore how any moment on the court can spark inspiration to create art that’s inspired by the game.

The soundtrack is an orchestral take on Nas’ “The World is Yours,” and a reminder of how court vision of all varieties push the game of basketball forward.

MEDIA: TVC

ROLE: Sr. Copywriter

AGENCY: Droga 5