After a grueling pitch, Laundry Service reclaimed the House of Hoops account with a campaign affectionately titled, Built By The Game. The line represents HOH as a brand – the only retailer created specifically be a haven for the basketball obsessed.

We launched with a series of micro films , each anchored by a different Built By ____ line.

The visual above is Built By Obsession, a story of a kid whose world revolves around the game 24/7.

MEDIA: Content

ROLE: Sr. Copywriter

AGENCY: Laundry Service

Built By Heat is a visual love letter dedicated to any kid with a love for sneakers. Even when mom doesn’t approve.

Built By Dreams is less about hoop dreams and more about the grind it takes to reach the next level.

Built By Respect is a homage to the GOAT, Michael Jordan. Here, we see what it means for a young hooper to run with the bulls.